The AdProof Blog

  • 12 Feb2013

    A/B Testing Google AdWords

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    Many online marketing campaigns regard pay-per-click (PPC) advertising as a vital component in its strategy. Apart from being amongst the most significant factors, it can also be the most expensive, which is why it’s vital to keep track of all the investments.

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  • 10 Feb2013

    Write Better Calls to Action

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    Calls to action play a large role in all types of marketing. Even though they are just a simple, short piece of text, they still are significant for adverts and marketing schemes. They encourage the reader, or more accurately the potential customer, to do something particularly for the company – “buy, start a trial, download, call now, etc.” When calls to action are placed on websites, they make sure that the reader just does not browse the site for no use at all – they actually get the person to do something. Calls to action should be used in all forms of marketing – online websites, marketing emails, brochures, and anywhere else where they can receive attention from the reader. Also, it would always be preferable if the calls to action are highlighted or popping out in some way so that they can’t be missed.

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  • 8 Feb2013

    Write Better Headlines

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    Writing effective headlines are a great way to make your article stand out. Remember that a headline is just one word or phrase that summarizes an article or the key point of your content. It is meant to clarify to the audience, what you are going to talk about. It is an effective communication tool to grab the readers’ attentions. Once the reader has been reeled in, it is your article’s job to keep the readers engaged.

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  • 8 Feb2013

    Get 237 Beta Testers for Your Awesome Startup Now

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    Last week I entered search mode to find resources to spotlight AdProof and get beta testers. The results were good, bad and ugly.

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  • 8 Feb2013

    Ad Copy Demystified

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    What’s an advertisement? An advertisement is any notice or announcement to promote an idea, product, service or an event. It could be announced through the television, radio, or the internet. There are endless possibilities when it comes to how you want to advertise your item or idea. Some people go through vigorous pains and have huge events to officially announce their items while others do it more quietly on television or internet. Not only do advertisements help customers getting familiarized with the product but also help the company that is promoting it. Something more efficient than an advertisement is an advertising copy; or Ad copy for short. But what is an advertising copy?

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